Month: Last updated Jul 2, 2018

by Ray Kowalewski Ray Kowalewski No Comments

Can Emotional Testing Be Valuable to a Usability Study?

When a consumer interacts with your brand, it can be extremely tough to tell how they are feeling. Which is a shame, because understanding how consumers emotionally respond to your products and services — no matter the medium — can help refine and improve their overall experience … and increase conversions.

A CEI Survey revealed 86% of buyers will pay more for a better customer experience. Surprisingly, only 1% of customers feel that vendors consistently meet their expectations. Talk about under-delivering.

What is your brand doing to provide a better customer experience? Are those efforts delivering on an emotional front?

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