When a consumer interacts with your brand, it can be extremely tough to tell how they are feeling. Which is a shame, because understanding how consumers emotionally respond to your products and services — no matter the medium — can help refine and improve their overall experience … and increase conversions.
A CEI Survey revealed 86% of buyers will pay more for a better customer experience. Surprisingly, only 1% of customers feel that vendors consistently meet their expectations. Talk about under-delivering.
What is your brand doing to provide a better customer experience? Are those efforts delivering on an emotional front?