Marketers know the importance of creating a positive experience for customers. We want our messages to be on time, on target, and welcome. Somehow, when it comes to email cadence, this laser focus has a tendency to get a little blurry.
This can result in a significant loss of future revenue.
Email frequency: mail deep, mail often?
Despite our best efforts to recognize the need to create a personalized and thoughtful email campaign, when push comes to shove and upcoming forecasts need to be met, bad habits have a tendency to creep in.