Month: Last updated Jul 31, 2018

by Lisa Erdos Lisa Erdos No Comments

4 Email Design Mistakes Sabotaging Your Click-Through Rate

True or false: Your emails are designed for customers to do exactly what you want them to do.

If you answer anything other than “true,” you may be undervaluing the role of email design.

And ― not to pile it on ― this undervaluing is often accompanied by email design mistakes that ultimately stifle performance and ROI of your email marketing program. In the following, I’ve called out four of the most common:

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