Fact: Consumers are tired of being treated like a number. Actually, they’re not tired of it, they’re over it. And that’s why personalized marketing matters for any brand looking for long-term customer loyalty.
Consumers, aka your customers, place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized customer experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the digital platforms rated by consumers to provide the best personalized experience, according to a recent report.