Month: October 2017

by Ellie Behling Ellie Behling No Comments

10 Personalization Statistics You Need to Know: Why Personalized Marketing is the Way to Go

Fact: Consumers are tired of being treated like a number. Actually, they’re not tired of it, they’re over it. And that’s why personalized marketing matters for any brand looking for long-term customer loyalty.

Consumers, aka your customers, place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized customer experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the digital platforms rated by consumers to provide the best personalized experience, according to a recent report.

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by Ellie Behling Ellie Behling No Comments

Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric

Many companies in the retail space are under pressure as the market undergoes a transformation driven by changes in consumer behavior and preferences. While traditional bricks-and-mortar stores shutter doors, e-tailers — including online giant Amazon Inc. — are opening and acquiring more. The changes are fast and furious, and are also implicating how retailers and fashion brands market to and engage with consumers. And just like the convergence of online and physical retail, companies are learning there’s a convergence occurring between print and digital. Here, John Pecaric, chief commercial officer at R.R. Donnelley & Sons Co., which is a multichannel marketing solution provider with clients that include Wal-Mart Stores Inc., Kohl’s Corp. and Ulta Beauty, shares his insights on this trend and how companies need to respond.

The text of this article originally appeared in the June 23, 2017, issue of WWD.

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by Ellie Behling Ellie Behling No Comments

3 Reasons Print and Direct Mail Marketing — Yes, Print! — Can Help You Improve Marketing Strategies

Today’s marketers must connect to consumers on a deeply personal level, through an ever-growing number of communication channels. The challenge is syncing these connections across every delivery method.

While digital channels have provided new opportunities to reach consumers like never before, it hasn’t negated traditional channels. Many marketers are finding traditional methods, like direct mail marketing, can complement and enhance digital campaigns, and improve marketing strategies. Here’s why.

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