Month: Last updated Jun 21, 2018

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Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set the strategy in motion.

Our latest whitepaper, Hyper-Personalization: The New Frontier of High-Impact Marketing, can help you make your case. Learn how leading brands like Target, General Motors, and more are mining rich customer data for detailed, bespoke marketing messages that speak to individual consumers. These methods deliver powerful results — and in ways general messaging can’t.

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4 Tips for Financial Marketers: How to Improve the Customer Experience

Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better yet, how can you become the trusted institution they recommend to a friend?

Here are four ways financial marketers can improve the customer experience, in order to circumvent attrition and bump up your customer base.

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Multichannel Marketing 101: What is Multichannel Marketing and Why Is It So Important for Engaging Customers?

If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools are at your disposal (email, print, social, etc.). However, successful use of multichannel marketing requires a firm grasp of this marketing concept and its potential challenges. Employing a few best practices will transform haphazard multichannel marketing into an ROI powerhouse for your company.

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