Generational segmentation helps marketers understand consumer trends broadly — but sometimes it feels like we’re lumping everyone together based solely on the year they were born. If you’re sick of organizations pigeonholing you into your generational cohort (and this Millennial definitely is), then you’re going to like our five-question quiz.
We’d like to know who YOU are — and not just where you fit in on the generational spectrum. Are you a Baby Boomer soul hiding in a Millennial body, or vice versa? How do your media habits and attitudes match up with the characteristics we see across a generation?
Spoiler alert: you might not fit in where you think.