Month: Last updated Mar 26, 2018

by Ellie Behling Ellie Behling No Comments

Take Our Generational Segmentation Quiz: Which Generation Do You Belong In?

Generational segmentation helps marketers understand consumer trends broadly — but sometimes it feels like we’re lumping everyone together based solely on the year they were born. If you’re sick of organizations pigeonholing you into your generational cohort (and this Millennial definitely is), then you’re going to like our five-question quiz.

We’d like to know who YOU are — and not just where you fit in on the generational spectrum. Are you a Baby Boomer soul hiding in a Millennial body, or vice versa? How do your media habits and attitudes match up with the characteristics we see across a generation?

Take our five-question quiz to find out.

Spoiler alert: you might not fit in where you think.

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by RRD Marketing RRD Marketing No Comments

The Power of Print Marketing: Infographic

Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these?

Start by reading the below Power of Print infographic, and then share it with your team. Learn more about print: It’s traditional, trustworthy and still packs a punch — especially when integrated with other communication channels and personalized for your audience.

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