Month: Last updated May 24, 2018

by Karen Queen Karen Queen No Comments

How Augmented Reality in Packaging Helps Your Message Leap Off the Shelf

Vital Farms’ pasture-raised chickens run off the egg carton and roam freely outside. The Lego Digital Box shows what users can build using the blocks inside each package. With a wave to the first rule of creative writing: “Show, don’t tell,’” early adopters of augmented reality in product packaging are taking their message beyond the written word and into demonstration mode.

Augmented reality (AR) has been around since at least the 1990s, but trended hard and fast in 2016 with Pokémon Go — and its more than $1 billion in revenue — and is now beginning to impact modern product packaging. Early adopters to augmented reality are using the technology to make their product stand out from the rest, by offering additional content or emphasizing their brand’s unique qualities.

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by Pete Mihalek Pete Mihalek No Comments

Our Complete List of Digital Marketing Conferences for the Rest of 2018 (U.S.)

Your digital marketing efforts are picking up steam. Sustain that momentum well into Q4 with education that empowers, inspiration that’s contagious, and networking that’s advantageous. To do so, you need to find the right marketing conference.

Below is a lengthy list of digital marketing conferences across the U.S. for the rest of 2018. Now all you have to do is 1) find some time on your calendar, 2) pick a location that makes sense, and 3) make some room in the budget.

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