Search Results for: personalization

Your Mass Marketing Campaigns Aren’t Enough: 5 Ways for Marketers to Take Personalization in Retail to the Next Level

We define personalization as one-to-one marketing in the truest sense — one brand speaking directly to one specific customer. For digital marketing, this is increasingly becoming the norm, as today’s savvy consumers grow impervious to mass marketing techniques and expect personalization at each and every touchpoint. The demand for more personalized marketing was recently confirmed […]

Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set the strategy in motion. […]

10 Personalization Statistics You Need to Know: Why Personalized Marketing is the Way to Go

Fact: Consumers are tired of being treated like a number. Actually, they’re not tired of it, they’re over it. And that’s why personalized marketing matters for any brand looking for long-term customer loyalty. Consumers, aka your customers, place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized […]

5 Keys to Drive Customer Loyalty

There are countless brands to choose from and just as many reasons to choose (or not choose) one over another. What drives a consumer to purchase an object or service from one company over the next? Although many factors affect the outcome of a purchase, taking these five actions will help you positively impact your […]

How Marketers Can Strengthen Healthcare Member Engagement — and Prevent Attrition

If you’re looking to strengthen healthcare member engagement and prevent attrition in the rapidly changing healthcare marketplace, then you’re going to have to spend a lot more time getting to know your members than you used to. Today’s members are increasingly informed consumers and smart buyers. The most successful health plans today are responding to […]

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