Search Results for: personalization

Your Mass Marketing Campaigns Aren’t Enough: 5 Ways for Marketers to Take Personalization in Retail to the Next Level

We define personalization as one-to-one marketing in the truest sense — one brand speaking directly to one specific customer. For digital marketing, this is increasingly becoming the norm, as today’s savvy consumers grow impervious to mass marketing techniques and expect personalization at each and every touchpoint. The demand for more personalized marketing was recently confirmed […]

Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set the strategy in motion. […]

10 Personalization Statistics You Need to Know: Why Personalized Marketing is the Way to Go

Fact: Consumers are tired of being treated like a number. Actually, they’re not tired of it, they’re over it. And that’s why personalized marketing matters for any brand looking for long-term customer loyalty. Consumers, aka your customers, place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized […]

6 Tips to Scale a Subscription Box Service

If you’re passionate about anything from hot sauce to crazy socks, chances are there’s a subscription box service for it. The subscription box industry has grown rapidly in recent years, surpassing 11 million subscribers in 2017. The growing interest in subscription services hasn’t gone unnoticed, with investors pouring some $1.6 billion into subscription service companies […]

Top 4 Reasons UX Research Isn’t Getting Executive Buy-In — And How to Fix It

You and I both know how valuable a satisfied user experience (UX) can be. After all, what’s valuable to the user is valuable to the business, right? Some of your colleagues, however, may need a little more convincing. Making the case for a line item in your company’s 2019 budget that reads “UX improvements” isn’t […]

5 Keys to Drive Customer Loyalty

There are countless brands to choose from and just as many reasons to choose (or not choose) one over another. What drives a consumer to purchase an object or service from one company over the next? Although many factors affect the outcome of a purchase, taking these five actions will help you positively impact your […]

How Marketers Can Strengthen Healthcare Member Engagement — and Prevent Attrition

If you’re looking to strengthen healthcare member engagement and prevent attrition in the rapidly changing healthcare marketplace, then you’re going to have to spend a lot more time getting to know your members than you used to. Today’s members are increasingly informed consumers and smart buyers. The most successful health plans today are responding to […]

Why Consumers — Even Millennials — Still Love Print Marketing

Why does print remain so relevant today as a communication channel, even for Millennials? To answer this question, we sat down with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Below is our edited interview. Hear more […]

The Power of Print Marketing: Infographic

Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these? Start by reading the below Power of Print infographic, and then share it with your team. Learn more about […]

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