Direct Mail Marketing

by Taylor Boerboom Taylor Boerboom No Comments

5 Keys to Drive Customer Loyalty

There are countless brands to choose from and just as many reasons to choose (or not choose) one over another. What drives a consumer to purchase an object or service from one company over the next? Although many factors affect the outcome of a purchase, taking these five actions will help you positively impact your customer’s buying process.

1. Personalize your message

People love to see and hear their own name — which explains why there are so many name key chains at souvenir shops and brands like Coca-Cola have personalized their products down to the can. Consumers like to feel as if something was made just for them.

These days, personalization isn’t limited to the object itself. Now, the experience of purchasing must be personalized. Every action, every coupon, every touchpoint should be tailored to each individual customer.

Consumers aren’t afraid to speak out about what they expect, either. In a recent study by customer data platform Segment, 44% of consumers noted that a personalized shopping experience will lead to another future shopping trip.

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by RRD Marketing RRD Marketing No Comments

How to Ensure Your Direct Mail Marketing Leads to Action

An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses.

Here are some tips for making your direct mail campaign stand out and spur action.

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by Ellie Behling Ellie Behling No Comments

Winning Direct Mail Marketing Tips: Creating the Best Copy for Your Direct Mail Campaign

Presentation is important for any direct mail piece, but without good copy, your enticing visual means nothing. Compelling writing sets the tone for your offer, allows for the reader to identify your brand voice, builds consumer confidence, and delivers instructions.

Before you fire off a direct mail campaign, here are a few general tips to make sure your copy will effectively resonate with your readers.

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by Ellie Behling Ellie Behling No Comments

Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric

Many companies in the retail space are under pressure as the market undergoes a transformation driven by changes in consumer behavior and preferences. While traditional bricks-and-mortar stores shutter doors, e-tailers — including online giant Amazon Inc. — are opening and acquiring more. The changes are fast and furious, and are also implicating how retailers and fashion brands market to and engage with consumers. And just like the convergence of online and physical retail, companies are learning there’s a convergence occurring between print and digital. Here, John Pecaric, chief commercial officer at R.R. Donnelley & Sons Co., which is a multichannel marketing solution provider with clients that include Wal-Mart Stores Inc., Kohl’s Corp. and Ulta Beauty, shares his insights on this trend and how companies need to respond.

The text of this article originally appeared in the June 23, 2017, issue of WWD.

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by Ellie Behling Ellie Behling No Comments

3 Reasons Print and Direct Mail Marketing — Yes, Print! — Can Help You Improve Marketing Strategies

Today’s marketers must connect to consumers on a deeply personal level, through an ever-growing number of communication channels. The challenge is syncing these connections across every delivery method.

While digital channels have provided new opportunities to reach consumers like never before, it hasn’t negated traditional channels. Many marketers are finding traditional methods, like direct mail marketing, can complement and enhance digital campaigns, and improve marketing strategies. Here’s why.

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