Multichannel Marketing

by Ellie Behling Ellie Behling No Comments

Your Mass Marketing Campaigns Aren’t Enough: 5 Ways for Marketers to Take Personalization in Retail to the Next Level

We define personalization as one-to-one marketing in the truest sense — one brand speaking directly to one specific customer. For digital marketing, this is increasingly becoming the norm, as today’s savvy consumers grow impervious to mass marketing techniques and expect personalization at each and every touchpoint.

The demand for more personalized marketing was recently confirmed by Salesforce’s State of the Connected Customer report, which found that “51% of consumers expect that by 2020, companies will anticipate their needs and make relevant suggestions before they make contact.” That’s a high expectation for brands to meet and a challenge that requires marketers to create a unique, personalized experience for every customer in a world where mass, impersonalized marketing runs rampant. It’s imperative that retail brands adapt to consumer expectations now, or fall by the wayside next to industry disruptors like Amazon.

In 2018, online retailers need to enhance their marketing strategies through innovative techniques and take personalization to the next level to meet growing consumer demands. Here are five personalization strategies that retail marketers should look to adopt this year.

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by Ellie Behling Ellie Behling No Comments

Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set your plan in motion.

Our latest whitepaper, Hyper-Personalization: The New Frontier of High-Impact Marketing, can help you make your case. Learn how leading brands like Target, General Motors, and more are mining rich customer data for detailed, bespoke marketing messages that speak to individual consumers. These methods deliver powerful results — and in ways general messaging can’t.

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by Ellie Behling Ellie Behling No Comments

Multichannel Marketing 101: What is Multichannel Marketing and Why Is It So Important for Engaging Customers?

If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools are at your disposal (email, print, social, etc.). However, successful use of multichannel marketing requires a firm grasp of this marketing concept and its potential challenges. Employing a few best practices will transform haphazard multichannel marketing into an ROI powerhouse for your company.

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by Ellie Behling Ellie Behling No Comments

Marketing to Generation Z: How Reaching Gen Z with Your Brand Message is Different than Engaging Millennials

They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection.

They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of the consumers, according to a recent whitepaper by CrowdTwist.

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by Ellie Behling Ellie Behling No Comments

Holiday Shopping Trends 2017: 4 Consumer Trends to Watch this Holiday Season

The consumer purchasing process is evolving, and it will be even more pronounced this holiday shopping season. Holiday shoppers are creating new traditions for gift buying, and smart retailers will adapt.

One thing that hasn’t changed is the importance of holiday sales, which are expected to grow a modest 3.1% in 2017. In their July 2017 monthly report, Prospect Insights & Analytics found that consumer confidence is up by 30% compared to 2016, which shows a positive year-end sales outlook.

Since retailers earn 40% of their yearly profit during the holidays, they should pay attention to these four main shopping trends in order to maximize revenue this season.

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