Multichannel Marketing

by Taylor Boerboom Taylor Boerboom No Comments

5 Keys to Drive Customer Loyalty

There are countless brands to choose from and just as many reasons to choose (or not choose) one over another. What drives a consumer to purchase an object or service from one company over the next? Although many factors affect the outcome of a purchase, taking these five actions will help you positively impact your customer’s buying process.

1. Personalize your message

People love to see and hear their own name — which explains why there are so many name key chains at souvenir shops and brands like Coca-Cola have personalized their products down to the can. Consumers like to feel as if something was made just for them.

These days, personalization isn’t limited to the object itself. Now, the experience of purchasing must be personalized. Every action, every coupon, every touchpoint should be tailored to each individual customer.

Consumers aren’t afraid to speak out about what they expect, either. In a recent study by customer data platform Segment, 44% of consumers noted that a personalized shopping experience will lead to another future shopping trip.

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by Karen Queen Karen Queen No Comments

How Augmented Reality in Packaging Helps Your Message Leap Off the Shelf

Vital Farms’ pasture-raised chickens run off the egg carton and roam freely outside. The Lego Digital Box shows what users can build using the blocks inside each package. With a wave to the first rule of creative writing: “Show, don’t tell,’” early adopters of augmented reality in product packaging are taking their message beyond the written word and into demonstration mode.

Augmented reality (AR) has been around since at least the 1990s, but trended hard and fast in 2016 with Pokémon Go — and its more than $1 billion in revenue — and is now beginning to impact modern product packaging. Early adopters to augmented reality are using the technology to make their product stand out from the rest, by offering additional content or emphasizing their brand’s unique qualities.

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by Pete Mihalek Pete Mihalek No Comments

Our Complete List of Digital Marketing Conferences for the Rest of 2018 (U.S.)

Your digital marketing efforts are picking up steam. Sustain that momentum well into Q4 with education that empowers, inspiration that’s contagious, and networking that’s advantageous. To do so, you need to find the right marketing conference.

Below is a lengthy list of digital marketing conferences across the U.S. for the rest of 2018. Now all you have to do is 1) find some time on your calendar, 2) pick a location that makes sense, and 3) make some room in the budget.

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by Ellie Behling Ellie Behling No Comments

Why Consumers — Even Millennials — Still Love Print Marketing

Why does print remain so relevant today as a communication channel, even for younger generations? To answer this question, we sat down with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Below is our edited interview. Hear more insights from Dejan in our on-demand webcast, “Generation Nation — Keys to Unlock Marketing Success Across Any Age Group.”

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by Ellie Behling Ellie Behling No Comments

Take Our Generational Segmentation Quiz: Which Generation Do You Belong In?

Generational segmentation helps marketers understand consumer trends broadly — but sometimes it feels like we’re lumping everyone together based solely on the year they were born. If you’re sick of organizations pigeonholing you into your generational cohort (and this Millennial definitely is), then you’re going to like our five-question quiz.

We’d like to know who YOU are — and not just where you fit in on the generational spectrum. Are you a Baby Boomer soul hiding in a Millennial body, or vice versa? How do your media habits and attitudes match up with the characteristics we see across a generation?

Take our five-question quiz to find out.

Spoiler alert: you might not fit in where you think.

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