RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

by Ellie Behling Ellie Behling No Comments

Why Consumers — Even Millennials — Still Love Print Marketing

Why does print remain so relevant today as a communication channel, even for younger generations? To answer this question, we sat down with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Below is our edited interview. Hear more insights from Dejan in our on-demand webcast, “Generation Nation — Keys to Unlock Marketing Success Across Any Age Group.”

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by Ellie Behling Ellie Behling No Comments

Take Our Generational Segmentation Quiz: Which Generation Do You Belong In?

Generational segmentation helps marketers understand consumer trends broadly — but sometimes it feels like we’re lumping everyone together based solely on the year they were born. If you’re sick of organizations pigeonholing you into your generational cohort (and this Millennial definitely is), then you’re going to like our five-question quiz.

We’d like to know who YOU are — and not just where you fit in on the generational spectrum. Are you a Baby Boomer soul hiding in a Millennial body, or vice versa? How do your media habits and attitudes match up with the characteristics we see across a generation?

Take our five-question quiz to find out.

Spoiler alert: you might not fit in where you think.

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by RRD Marketing RRD Marketing No Comments

The Power of Print Marketing: Infographic

Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these?

Start by reading the below Power of Print infographic, and then share it with your team. Learn more about print: It’s traditional, trustworthy and still packs a punch — especially when integrated with other communication channels and personalized for your audience.

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by RRD Marketing RRD Marketing No Comments

How to Ensure Your Direct Mail Marketing Leads to Action

An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses.

Here are some tips for making your direct mail campaign stand out and spur action.

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by RRD Marketing RRD Marketing No Comments

Your Mass Marketing Campaigns Aren’t Enough: 5 Ways for Marketers to Take Personalization in Retail to the Next Level

We define personalization as one-to-one marketing in the truest sense — one brand speaking directly to one specific customer. For digital marketing, this is increasingly becoming the norm, as today’s savvy consumers grow impervious to mass marketing techniques and expect personalization at each and every touchpoint.

The demand for more personalized marketing was recently confirmed by Salesforce’s State of the Connected Customer report, which found that “51% of consumers expect that by 2020, companies will anticipate their needs and make relevant suggestions before they make contact.” That’s a high expectation for brands to meet and a challenge that requires marketers to create a unique, personalized experience for every customer in a world where mass, impersonalized marketing runs rampant. It’s imperative that retail brands adapt to consumer expectations now, or fall by the wayside next to industry disruptors like Amazon.

In 2018, online retailers need to enhance their marketing strategies through innovative techniques and take personalization to the next level to meet growing consumer demands. Here are five personalization strategies that retail marketers should look to adopt this year.

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