RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

by Ellie Behling Ellie Behling No Comments

Defend Against the Data Breach: 2018 Healthcare Data Security Checklist for Healthcare Organizations

In preparation for the new year, we turned to our experts in information security to offer the best tips to guard against a security breach in 2018 and beyond. Below is a post from RRD’s Mark Matheis, regional privacy manager, U.S., and Rosario Sosa, senior director, IT Governance.

Every year, numerous healthcare organizations find their names added to a list no one wants to join — those who’ve experienced an information-security breach. In 2017, a midyear report from Protenus showed data breaches were outpacing 2016’s numbers, occurring at a rate of more than one a day. While the business sector led in terms of total data breaches (54.7%), according to Cyberscout the healthcare sector followed at nearly 30% of total data breaches in the U.S. in the first half of 2017.

Typically carried out by hackers or those inside the organization, this year’s breaches included high-profile events, such as an error that exposed protected health data for 1.1 million patients in Indiana’s Health Coverage Program as well as a ransomware attack involving data for another 500,000 patients at Michigan-based Airway Oxygen.

If these numbers make your palms sweat, it’s time to ensure your organization is truly on top of cybersecurity. There are resources that can help, including information from the HITRUST Alliance, which was formed in 2007 with the mission of helping health plan organizations defend against security risks.

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by Ellie Behling Ellie Behling No Comments

Marketing to Generation Z: How Reaching Gen Z with Your Brand Message is Different than Engaging Millennials

They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection.

They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of the consumers, according to a recent whitepaper by CrowdTwist.

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by Ellie Behling Ellie Behling No Comments

Holiday Shopping Trends 2017: 4 Consumer Trends to Watch this Holiday Season

The consumer purchasing process is evolving, and it will be even more pronounced this holiday shopping season. Holiday shoppers are creating new traditions for gift buying, and smart retailers will adapt.

One thing that hasn’t changed is the importance of holiday sales, which are expected to grow a modest 3.1% in 2017. In their July 2017 monthly report, Prospect Insights & Analytics found that consumer confidence is up by 30% compared to 2016, which shows a positive year-end sales outlook.

Since retailers earn 40% of their yearly profit during the holidays, they should pay attention to these four main shopping trends in order to maximize revenue this season.

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by Ellie Behling Ellie Behling No Comments

Marketing 101: 5 Steps to Creating a Marketing Strategy that Moves the Needle

When creating an initial marketing strategy, it’s hard to know where to begin. The options of how to spend your budget through both traditional and digital channels are endless and ever-changing.

There isn’t a universal recipe to build a marketing strategy that will get the most ROI out of your advertising dollars, but finding the right multichannel mix is obtainable if you take a tactical approach. Whether you are the owner of a mom-and-pop business or the CMO of a Fortune 500, here are five steps you need to know to create a marketing strategy that moves the needle.

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by Ellie Behling Ellie Behling No Comments

Winning Direct Mail Marketing Tips: Creating the Best Copy for Your Direct Mail Campaign

Presentation is important for any direct mail piece, but without good copy, your enticing visual means nothing. Compelling writing sets the tone for your offer, allows for the reader to identify your brand voice, builds consumer confidence, and delivers instructions.

Before you fire off a direct mail campaign, here are a few general tips to make sure your copy will effectively resonate with your readers.

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