You and I both know how valuable a satisfied user experience (UX) can be. After all, what’s valuable to the user is valuable to the business, right? Some of your colleagues, however, may need a little more convincing. Making the case for a line item in your company’s 2019 budget that reads “UX improvements” isn’t […]
There are countless brands to choose from and just as many reasons to choose (or not choose) one over another. What drives a consumer to purchase an object or service from one company over the next? Although many factors affect the outcome of a purchase, taking these five actions will help you positively impact your […]
If you’re looking to strengthen healthcare member engagement and prevent attrition in the rapidly changing healthcare marketplace, then you’re going to have to spend a lot more time getting to know your members than you used to. Today’s members are increasingly informed consumers and smart buyers. The most successful health plans today are responding to […]
Why does print remain so relevant today as a communication channel, even for Millennials? To answer this question, we sat down with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Below is our edited interview. Hear more […]
Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these? Start by reading the below Power of Print infographic, and then share it with your team. Learn more about […]
An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses. Here are some tips for making […]
Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better […]
If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools […]
They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection. They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of […]