Search Results for: personalization

The Power of Print Marketing: Infographic

Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these? Start by reading the below Power of Print infographic, and then share it with your team. Learn more about […]

How to Ensure Your Direct Mail Marketing Leads to Action

An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses. Here are some tips for making […]

4 Tips for Financial Marketers: How to Improve the Customer Experience

Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better […]

6 Digital Marketing Trends for Your 2018 CX Strategy

At RRD, we’re fortunate enough to sit right at the intersection of digital marketing and customer experience. Knowing that, clients will ask for our thoughts on digital marketing trends in 2018 and whether or not they should influence their CX strategy this year or next. It’s a welcomed request and one that brings our research […]

Holiday Shopping Trends 2017: 4 Consumer Trends to Watch this Holiday Season

The consumer purchasing process is evolving, and it will be even more pronounced this holiday shopping season. Holiday shoppers are creating new traditions for gift buying, and smart retailers will adapt. One thing that hasn’t changed is the importance of holiday sales, which are expected to grow a modest 3.1% in 2017. In their July […]

9 Email Best Practices to Help You Avoid Email Fatigue in Your Marketing

Marketers know the importance of creating a positive experience for customers. We want our messages to be on time, on target, and welcome. Somehow, when it comes to email cadence, this laser focus has a tendency to get a little blurry and lead to email fatigue. This can result in a significant loss of future […]