Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these? Start by reading the below Power of Print infographic, and then share it with your team. Learn more about […]
An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses. Here are some tips for making […]
Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better […]
If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools […]
They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection. They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of […]
At RRD, we’re fortunate enough to sit right at the intersection of digital marketing and customer experience. Knowing that, clients will ask for our thoughts on digital marketing trends in 2018 and whether or not they should influence their CX strategy this year or next. It’s a welcomed request and one that brings our research […]
The consumer purchasing process is evolving, and it will be even more pronounced this holiday shopping season. Holiday shoppers are creating new traditions for gift buying, and smart retailers will adapt. One thing that hasn’t changed is the importance of holiday sales, which are expected to grow a modest 3.1% in 2017. In their July […]
Presentation is important for any direct mail piece, but without good copy, your enticing visual means nothing. Compelling writing sets the tone for your offer, allows for the reader to identify your brand voice, builds consumer confidence, and delivers instructions. Before you fire off a direct mail campaign, here are a few general tips to […]
Marketers know the importance of creating a positive experience for customers. We want our messages to be on time, on target, and welcome. Somehow, when it comes to email cadence, this laser focus has a tendency to get a little blurry and lead to email fatigue. This can result in a significant loss of future […]