RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

by RRD Marketing RRD Marketing No Comments

Multichannel Marketing 101: What is Multichannel Marketing and Why Is It So Important for Engaging Customers?

If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools are at your disposal (email, print, social, etc.). However, successful use of multichannel marketing requires a firm grasp of this marketing concept and its potential challenges. Employing a few best practices will transform haphazard multichannel marketing into an ROI powerhouse for your company.

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by RRD Marketing RRD Marketing No Comments

Defend Against the Data Breach: 2018 Healthcare Data Security Checklist for Healthcare Organizations

In preparation for the new year, we turned to our experts in information security to offer the best tips to guard against a security breach in 2018 and beyond. Below is a post from RRD’s Mark Matheis, regional privacy manager, U.S., and Rosario Sosa, senior director, IT Governance.

Every year, numerous healthcare organizations find their names added to a list no one wants to join — those who’ve experienced an information-security breach. In 2017, a midyear report from Protenus showed data breaches were outpacing 2016’s numbers, occurring at a rate of more than one a day. While the business sector led in terms of total data breaches (54.7%), according to Cyberscout the healthcare sector followed at nearly 30% of total data breaches in the U.S. in the first half of 2017.

Typically carried out by hackers or those inside the organization, this year’s breaches included high-profile events, such as an error that exposed protected health data for 1.1 million patients in Indiana’s Health Coverage Program as well as a ransomware attack involving data for another 500,000 patients at Michigan-based Airway Oxygen.

If these numbers make your palms sweat, it’s time to ensure your organization is truly on top of cybersecurity. There are resources that can help, including information from the HITRUST Alliance, which was formed in 2007 with the mission of helping health plan organizations defend against security risks.

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Marketing to Generation Z: How Reaching Gen Z with Your Brand Message is Different than Engaging Millennials

They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection.

They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of the consumers, according to a recent whitepaper by CrowdTwist.

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by Cathy Zapata Cathy Zapata No Comments

6 Digital Marketing Trends for Your 2018 CX Strategy

At RRD, we’re fortunate enough to sit right at the intersection of digital marketing and customer experience. Knowing that, clients will ask for our thoughts on what we see as trending and whether or not it should influence their business’ strategy this year or next.

It’s a welcomed request and one that brings our research and customer experience teams together to talk about where things are and where they’re headed. Here are six trends on our radar for 2018 … There’s a good chance they should be on yours as well.

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Holiday Shopping Trends 2017: 4 Consumer Trends to Watch this Holiday Season

The consumer purchasing process is evolving, and it will be even more pronounced this holiday shopping season. Holiday shoppers are creating new traditions for gift buying, and smart retailers will adapt.

One thing that hasn’t changed is the importance of holiday sales, which are expected to grow a modest 3.1% in 2017. In their July 2017 monthly report, Prospect Insights & Analytics found that consumer confidence is up by 30% compared to 2016, which shows a positive year-end sales outlook.

Since retailers earn 40% of their yearly profit during the holidays, they should pay attention to these four main shopping trends in order to maximize revenue this season.

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