RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

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Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set the strategy in motion.

Our latest whitepaper, Hyper-Personalization: The New Frontier of High-Impact Marketing, can help you make your case. Learn how leading brands like Target, General Motors, and more are mining rich customer data for detailed, bespoke marketing messages that speak to individual consumers. These methods deliver powerful results — and in ways general messaging can’t.

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4 Tips for Financial Marketers: How to Improve the Customer Experience

Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better yet, how can you become the trusted institution they recommend to a friend?

Here are four ways financial marketers can improve the customer experience, in order to circumvent attrition and bump up your customer base.

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Multichannel Marketing 101: What is Multichannel Marketing and Why Is It So Important for Engaging Customers?

If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools are at your disposal (email, print, social, etc.). However, successful use of multichannel marketing requires a firm grasp of this marketing concept and its potential challenges. Employing a few best practices will transform haphazard multichannel marketing into an ROI powerhouse for your company.

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Defend Against the Data Breach: 2018 Healthcare Data Security Checklist for Healthcare Organizations

In preparation for the new year, we turned to our experts in information security to offer the best tips to guard against a security breach in 2018 and beyond. Below is a post from RRD’s Mark Matheis, regional privacy manager, U.S., and Rosario Sosa, senior director, IT Governance.

Every year, numerous healthcare organizations find their names added to a list no one wants to join — those who’ve experienced an information-security breach. In 2017, a midyear report from Protenus showed data breaches were outpacing 2016’s numbers, occurring at a rate of more than one a day. While the business sector led in terms of total data breaches (54.7%), according to Cyberscout the healthcare sector followed at nearly 30% of total data breaches in the U.S. in the first half of 2017.

Typically carried out by hackers or those inside the organization, this year’s breaches included high-profile events, such as an error that exposed protected health data for 1.1 million patients in Indiana’s Health Coverage Program as well as a ransomware attack involving data for another 500,000 patients at Michigan-based Airway Oxygen.

If these numbers make your palms sweat, it’s time to ensure your organization is truly on top of cybersecurity. There are resources that can help, including information from the HITRUST Alliance, which was formed in 2007 with the mission of helping health plan organizations defend against security risks.

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Marketing to Generation Z: How Reaching Gen Z with Your Brand Message is Different than Engaging Millennials

They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection.

They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of the consumers, according to a recent whitepaper by CrowdTwist.

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