RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

by Ray Kowalewski Ray Kowalewski No Comments

Can Emotional Testing Be Valuable to a Usability Study?

When a consumer interacts with your brand, it can be extremely tough to tell how they are feeling. Which is a shame, because understanding how consumers emotionally respond to your products and services — no matter the medium — can help refine and improve their overall experience … and increase conversions.

A CEI Survey revealed 86% of buyers will pay more for a better customer experience. Surprisingly, only 1% of customers feel that vendors consistently meet their expectations. Talk about under-delivering.

What is your brand doing to provide a better customer experience? Are those efforts delivering on an emotional front?

Read more

by David Kudla David Kudla No Comments

5 Signs Mobile-First Email Design is a Must — Now

Maybe it’s the limited brainstorming. Or is it troubleshooting the early bugs? Either way, you’re not sold on mobile-first email design. Perfect. I’ve pulled some stats together with hopes you’ll start to rethink your approach to email design.

Let’s start with the big picture…

According to a study by Deloitte, on average, we check our phone 47 times a day. To get a little more specific, that number jumps to almost 75 times a day for those of us between the ages of 18 and 24. In an even more recent study, Dscout found that average users physically interact with their smartphones (tap, type, swipe, click, etc.) 2,617 times a day.

2,617! That’s a lot of screen time. So doesn’t it make sense to design an email with the mobile user as your muse?

Here are a few more email-centric stats that may help turn the tide and cause you to question the true value of a desktop-first design approach.

Read more