Why does print remain so relevant today as a communication channel, even for younger generations? To answer this question, we sat down with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Below is our edited interview. Hear more insights from Dejan in our on-demand webcast, “Generation Nation — Keys to Unlock Marketing Success Across Any Age Group.”
Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better yet, how can you become the trusted institution they recommend to a friend?
Here are four ways financial marketers can improve the customer experience, in order to circumvent attrition and bump up your customer base.
They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection.
They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of the consumers, according to a recent whitepaper by CrowdTwist.
The consumer purchasing process is evolving, and it will be even more pronounced this holiday shopping season. Holiday shoppers are creating new traditions for gift buying, and smart retailers will adapt.
One thing that hasn’t changed is the importance of holiday sales, which are expected to grow a modest 3.1% in 2017. In their July 2017 monthly report, Prospect Insights & Analytics found that consumer confidence is up by 30% compared to 2016, which shows a positive year-end sales outlook.
Since retailers earn 40% of their yearly profit during the holidays, they should pay attention to these four main shopping trends in order to maximize revenue this season.