digital marketing

by Pete Mihalek Pete Mihalek No Comments

Our Complete List of Digital Marketing Conferences for the Rest of 2018 (U.S.)

Your digital marketing efforts are picking up steam. Sustain that momentum well into Q4 with education that empowers, inspiration that’s contagious, and networking that’s advantageous. To do so, you need to find the right marketing conference.

Below is a lengthy list of digital marketing conferences across the U.S. for the rest of 2018. Now all you have to do is 1) find some time on your calendar, 2) pick a location that makes sense, and 3) make some room in the budget.

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by RRD Marketing RRD Marketing No Comments

Marketing to Generation Z: How Reaching Gen Z with Your Brand Message is Different than Engaging Millennials

They don’t recall being able to walk through an airport, straight to the gate without a ticket. If they remember a world without an iPhone, it’s a hazy recollection.

They’re Generation Z (Gen Z), defined as an up-and-coming consumer demographic born between the late 1990s and early 2010s. By 2020, they’ll make up 40% of the consumers, according to a recent whitepaper by CrowdTwist.

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by RRD Marketing RRD Marketing No Comments

Marketing 101: 5 Steps to Creating a Marketing Strategy that Moves the Needle

When creating an initial marketing strategy, it’s hard to know where to begin. The options of how to spend your budget through both traditional and digital channels are endless and ever-changing.

There isn’t a universal recipe to build a marketing strategy that will get the most ROI out of your advertising dollars, but finding the right multichannel mix is obtainable if you take a tactical approach. Whether you are the owner of a mom-and-pop business or the CMO of a Fortune 500, here are five steps you need to know to create a marketing strategy that moves the needle.

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by Ellie Behling Ellie Behling No Comments

Why Print, Digital Are Key To Engaging Consumers In a Cluttered Market: Q&A with RRD’s John Pecaric

Many companies in the retail space are under pressure as the market undergoes a transformation driven by changes in consumer behavior and preferences. While traditional bricks-and-mortar stores shutter doors, e-tailers — including online giant Amazon Inc. — are opening and acquiring more. The changes are fast and furious, and are also implicating how retailers and fashion brands market to and engage with consumers. And just like the convergence of online and physical retail, companies are learning there’s a convergence occurring between print and digital. Here, John Pecaric, chief commercial officer at R.R. Donnelley & Sons Co., which is a multichannel marketing solution provider with clients that include Wal-Mart Stores Inc., Kohl’s Corp. and Ulta Beauty, shares his insights on this trend and how companies need to respond.

The text of this article originally appeared in the June 23, 2017, issue of WWD.

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by Ellie Behling Ellie Behling No Comments

3 Reasons Print and Direct Mail Marketing — Yes, Print! — Can Help You Improve Marketing Strategies

Today’s marketers must connect to consumers on a deeply personal level, through an ever-growing number of communication channels. The challenge is syncing these connections across every delivery method.

While digital channels have provided new opportunities to reach consumers like never before, it hasn’t negated traditional channels. Many marketers are finding traditional methods, like direct mail marketing, can complement and enhance digital campaigns, and improve marketing strategies. Here’s why.

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