healthcare

by Nicole Williams Nicole Williams No Comments

How Marketers Can Strengthen Healthcare Member Engagement — and Prevent Attrition

If you’re looking to strengthen healthcare member engagement and prevent attrition in the rapidly changing healthcare marketplace, then you’re going to have to spend a lot more time getting to know your members than you used to.

Today’s members are increasingly informed consumers and smart buyers. The most successful health plans today are responding to this shift by taking the time to focus on what members want and on who they are as people. These plans ask the following about their customers:

  • What is their life like?
  • Where do they live and shop?
  • What are their passions?
  • What drives them?

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by RRD Marketing RRD Marketing No Comments

Defend Against the Data Breach: 2018 Healthcare Data Security Checklist for Healthcare Organizations

In preparation for the new year, we turned to our experts in information security to offer the best tips to guard against a security breach in 2018 and beyond. Below is a post from RRD’s Mark Matheis, regional privacy manager, U.S., and Rosario Sosa, senior director, IT Governance.

Every year, numerous healthcare organizations find their names added to a list no one wants to join — those who’ve experienced an information-security breach. In 2017, a midyear report from Protenus showed data breaches were outpacing 2016’s numbers, occurring at a rate of more than one a day. While the business sector led in terms of total data breaches (54.7%), according to Cyberscout the healthcare sector followed at nearly 30% of total data breaches in the U.S. in the first half of 2017.

Typically carried out by hackers or those inside the organization, this year’s breaches included high-profile events, such as an error that exposed protected health data for 1.1 million patients in Indiana’s Health Coverage Program as well as a ransomware attack involving data for another 500,000 patients at Michigan-based Airway Oxygen.

If these numbers make your palms sweat, it’s time to ensure your organization is truly on top of cybersecurity. There are resources that can help, including information from the HITRUST Alliance, which was formed in 2007 with the mission of helping health plan organizations defend against security risks.

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