by RRD Marketing RRD Marketing No Comments

Take Our Generational Segmentation Quiz: Which Generation Do You Belong In?

Generational segmentation helps marketers understand consumer trends broadly — but sometimes it feels like we’re lumping everyone together based solely on the year they were born. If you’re sick of organizations pigeonholing you into your generational cohort (and this Millennial definitely is), then you’re going to like our five-question quiz.

We’d like to know who YOU are — and not just where you fit in on the generational spectrum. Are you a Baby Boomer soul hiding in a Millennial body, or vice versa? How do your media habits and attitudes match up with the characteristics we see across a generation?

Take our five-question quiz to find out.

Spoiler alert: you might not fit in where you think.

Read more

by RRD Marketing RRD Marketing No Comments

Your Mass Marketing Campaigns Aren’t Enough: 5 Ways for Marketers to Take Personalization in Retail to the Next Level

We define personalization as one-to-one marketing in the truest sense — one brand speaking directly to one specific customer. For digital marketing, this is increasingly becoming the norm, as today’s savvy consumers grow impervious to mass marketing techniques and expect personalization at each and every touchpoint.

The demand for more personalized marketing was recently confirmed by Salesforce’s State of the Connected Customer report, which found that “51% of consumers expect that by 2020, companies will anticipate their needs and make relevant suggestions before they make contact.” That’s a high expectation for brands to meet and a challenge that requires marketers to create a unique, personalized experience for every customer in a world where mass, impersonalized marketing runs rampant. It’s imperative that retail brands adapt to consumer expectations now, or fall by the wayside next to industry disruptors like Amazon.

In 2018, online retailers need to enhance their marketing strategies through innovative techniques and take personalization to the next level to meet growing consumer demands. Here are five personalization strategies that retail marketers should look to adopt this year.

Read more

by RRD Marketing RRD Marketing No Comments

Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set your plan in motion.

Our latest whitepaper, Hyper-Personalization: The New Frontier of High-Impact Marketing, can help you make your case. Learn how leading brands like Target, General Motors, and more are mining rich customer data for detailed, bespoke marketing messages that speak to individual consumers. These methods deliver powerful results — and in ways general messaging can’t.

Read more

by Ellie Behling Ellie Behling No Comments

10 Personalization Statistics You Need to Know: Why Personalized Marketing is the Way to Go

Fact: Consumers are tired of being treated like a number. Actually, they’re not tired of it, they’re over it. And that’s why personalized marketing matters for any brand looking for long-term customer loyalty.

Consumers, aka your customers, place a high value on being acknowledged as an individual. They have increasingly come to expect a personalized customer experience from the brands they remain loyal to. Think Amazon, Google, Facebook, and Netflix — the digital platforms rated by consumers to provide the best personalized experience, according to a recent report.

Read more