RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

by Ellie Behling Ellie Behling No Comments

How to Ensure Your Direct Mail Marketing Leads to Action

An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses.

Here are some tips for making your direct mail campaign stand out and spur action.

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by Ellie Behling Ellie Behling No Comments

Your Mass Marketing Campaigns Aren’t Enough: 5 Ways for Marketers to Take Personalization in Retail to the Next Level

We define personalization as one-to-one marketing in the truest sense — one brand speaking directly to one specific customer. For digital marketing, this is increasingly becoming the norm, as today’s savvy consumers grow impervious to mass marketing techniques and expect personalization at each and every touchpoint.

The demand for more personalized marketing was recently confirmed by Salesforce’s State of the Connected Customer report, which found that “51% of consumers expect that by 2020, companies will anticipate their needs and make relevant suggestions before they make contact.” That’s a high expectation for brands to meet and a challenge that requires marketers to create a unique, personalized experience for every customer in a world where mass, impersonalized marketing runs rampant. It’s imperative that retail brands adapt to consumer expectations now, or fall by the wayside next to industry disruptors like Amazon.

In 2018, online retailers need to enhance their marketing strategies through innovative techniques and take personalization to the next level to meet growing consumer demands. Here are five personalization strategies that retail marketers should look to adopt this year.

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by Ellie Behling Ellie Behling No Comments

Hyper-Personalization in Marketing: 6 Components for Crafting a Successful Strategy

Gut instincts only go so far in this business. While you may be convinced that personalized content (what we at RRD call “hyper-personalization marketing”) is the most effective way to attract, retain, and grow customers (improve customer retention), you also need hard proof and a disciplined plan of attack to set your plan in motion.

Our latest whitepaper, Hyper-Personalization: The New Frontier of High-Impact Marketing, can help you make your case. Learn how leading brands like Target, General Motors, and more are mining rich customer data for detailed, bespoke marketing messages that speak to individual consumers. These methods deliver powerful results — and in ways general messaging can’t.

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by Ellie Behling Ellie Behling No Comments

3 Tips for Financial Marketers: How to Improve the Customer Experience

Financial customers are more savvy and fickle than ever. A three-year study by Viacom found that one in three Millennials (born 1981-2000) are open to switching banks in the next 90 days — not exactly great news for financial institutions. So how do you begin to improve the customer experience to keep them happy? Better yet, how can you become the trusted institution they recommend to a friend?

Here are three ways financial marketers can improve the customer experience, in order to circumvent attrition and bump up your customer base.

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by Ellie Behling Ellie Behling No Comments

Multichannel Marketing 101: What is Multichannel Marketing and Why Is It So Important for Engaging Customers?

If you’ve been paying attention to marketing buzzwords the past few years, you’ve more than likely heard of “multichannel marketing,” but might not be sure exactly what it is. Even if you haven’t heard of it, you might be surprised to learn that you’re likely engaging in multichannel marketing already, simply because the common tools are at your disposal (email, print, social, etc.). However, successful use of multichannel marketing requires a firm grasp of this marketing concept and its potential challenges. Employing a few best practices will transform haphazard multichannel marketing into an ROI powerhouse for your company.

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