RRD Communications Blog 

A spotlight on multichannel marketing
& business communications 

A woman and her child have a positive healthcare experience, leading to an increase in their healthcare member engagement level
by Nicole Williams Nicole Williams No Comments

How Marketers Can Strengthen Healthcare Member Engagement — and Prevent Attrition

If you’re looking to strengthen healthcare member engagement and prevent attrition in the rapidly changing healthcare marketplace, then you’re going to have to spend a lot more time getting to know your members than you used to.

Today’s members are increasingly informed consumers and smart buyers. The most successful health plans today are responding to this shift by taking the time to focus on what members want and on who they are as people. These plans ask the following about their customers:

  • What is their life like?
  • Where do they live and shop?
  • What are their passions?
  • What drives them?

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A portrait of Daniel Dejan of Sappi North American, who sat down with RRD to discuss the current state of print marketing, even with Millennials.
by Ellie Behling Ellie Behling No Comments

Why Consumers — Even Millennials — Still Love Print Marketing

Why does print remain so relevant today as a communication channel, even for younger generations? To answer this question, we sat down with Daniel Dejan of Sappi North America, which has done extensive research on the neuroscientific effect of print and how it fits into our multichannel marketing world. Below is our edited interview. Hear more insights from Dejan in our on-demand webcast, “Generation Nation — Keys to Unlock Marketing Success Across Any Age Group.”

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Take our generational segmentation quiz and discover which generation you truly belong to.
by Ellie Behling Ellie Behling No Comments

Take Our Generational Segmentation Quiz: Which Generation Do You Belong In?

Generational segmentation helps marketers understand consumer trends broadly — but sometimes it feels like we’re lumping everyone together based solely on the year they were born. If you’re sick of organizations pigeonholing you into your generational cohort (and this Millennial definitely is), then you’re going to like our five-question quiz.

We’d like to know who YOU are — and not just where you fit in on the generational spectrum. Are you a Baby Boomer soul hiding in a Millennial body, or vice versa? How do your media habits and attitudes match up with the characteristics we see across a generation?

Take our five-question quiz to find out.

Spoiler alert: you might not fit in where you think.

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by RRD Marketing RRD Marketing No Comments

The Power of Print Marketing: Infographic

Even in the digital age, print marketing has never gone out of style. Adding print to your marketing campaign can boost brand recall and drive consumers to purchase. So how can you generate results like these?

Start by reading the below Power of Print infographic, and then share it with your team. Learn more about print: It’s traditional, trustworthy and still packs a punch — especially when integrated with other communication channels and personalized for your audience.

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Child checking the mailbox for a direct mail marketing piece from RRD
by RRD Marketing RRD Marketing No Comments

How to Ensure Your Direct Mail Marketing Leads to Action

An effective direct mail piece can create and sustain relationships with your past, present, and future customers — but how can you ensure your direct mail piece leads to action? Sure, your promotion can be visually stunning, but a good offer is most commonly responsible for generating profitable responses.

Here are some tips for making your direct mail campaign stand out and spur action.

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